OVERVIEW
For the Havana 2026 Olympic Games, I developed a comprehensive visual identity capturing the city's vibrancy and the Olympic spirit. This included a dynamic logo featuring iconic Havana landmarks, a captivating logo motion animation, and stylized pictograms representing various sports. Merchandise and banners were designed to extend the brand's reach and engage audiences globally. Detailed brand guidelines ensure consistency across all design elements, culminating in a cohesive and impactful representation of Havana's culture and the Olympic movement.
CHALLENGE
The design style must reflect the vibrant essence of the Olympic Games, synonymous with fun, excitement, and dynamism. Additionally, considering the tropical ambiance of Havana, Cuba, and its joyful people, infusing the design with vibrant colors and style is imperative, capturing the spirit of both the event and the host country.
SOLUTION
The logo was designed by incorporating the Tocororo, Cuba's national bird, combined with the Olympic torch and utilizing the colors of the Cuban flag to capture the country's spirit. Furthermore, the union of the logo's elements reflects the diversity and unity of all participating countries. The design is completed with a chosen typography that mirrors the architecture of buildings in Havana.
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Visual Designer
Researcher
llustrator
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Illustrator
Photoshop
InDesign
Figma
After Effect
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24 weeks
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Solo
