KEY PILLAR / NORTH STAR
Our mission is to reshape the flower industry so that it can positively impact our planet. We prioritize reconnecting with nature, reducing our footprint, preserving biodiversity, and embracing nature's beauty for a sustainable future in the flower industry.
Reconnecting: We embrace seasonal beauty, honor nature's cycles, and connect with local growers who share our vision for vibrant communities.
Minimizing: Our unwavering commitment to sustainability and organic practices minimizes our environmental impact. Local sourcing reduces carbon footprint, aligning with our belief that every small action counts in protecting our delicate ecosystem.
Protecting: We prioritize pollinator protection and biodiversity. Cultivating native wildflowers and supporting pollinator-friendly environments locally and globally shape a better world for future generations.
Finding Beauty: We believe in the inherent beauty of natural, relaxed floral arrangements that capture nature's elegance without excess adornment. Our designs embrace the untamed and authentic, celebrating nature’s true beauty.
STYLE ESCAPE
DEMOGRAPHIC DATA
Who buys flowers online?
People of all ages buy flowers online. However, the demographic most likely to buy flowers online is 25- to 34-year-olds, who make up almost a quarter of all flower sales.
Women are more likely to buy flowers than men. Women account for 65% of all fresh flower purchases. Women are also more likely to remember where they last ordered flowers.
Why do people buy flowers online?
Convenience: Online shopping is available 24/7.
Delivery: Online florists may offer same-day delivery.
Subscriptions are popular gifts for special occasions, such as holidays. You can customize the subscription by frequency and duration.
What can we expect for our business based on research?
Our target audience varies based on affordability and marketing approaches. Subscribers with more frequent plans may be 30+, while offering discounts on excess flowers widens our reach to a younger or lower-income demographic (the 20s and below).
METASTORY
Seattle, where nature and urban life harmonize, became the nurturing ground for a flower delivery service, redefining how we celebrate the seasons. Native Bloom emerged with a mission to transform surplus flowers, often discarded, into seasonal mystery bouquets that celebrate the ever-changing beauty of the Pacific Northwest.
At Native Bloom, we are committed to simplicity in a world of endless choice. That's why we remove the burden of choice and surprise you with seasonal mystery bouquets. Thanks to this, we can ethically source flowers from local farmers, preserve biodiversity by vetting our partnerships, and reduce our carbon footprint with our delivery fleet, which consists of cargo bikes and electric vehicles.
Today, Native Bloom thrives in Seattle, a reminder that simplicity and sustainability are the most accurate forms of luxury. We continue to bridge the gap between urban living and nature's beauty, reminding us that in every season, there is perfection.
DEVELOPMENT LANDING PAGE
We created a low-fidelity wireframe in Figma to clarify our strategy to key stakeholders.
GENERATING AI IMAGES
Generating AI images for our website involves carefully selecting visuals that capture the delicate beauty of flowers with vintage elegance. This creates a cohesive collection that blends natural aesthetics with nostalgic charm to enchant and captivate visitors.
